You’ve seen Mad Men. You’ve seen Dom Draper dominate. Now, you’re about to learn his 7 secrets behind his confidence, charisma, and success…


Learn Don Draper’s 7 Rules for Success. So you can be successful just like him…





Don Draper’s Rule #1: Avoid Premature Commitments 

As I discussed in this article, the moment you commit is the same moment you forfeit your options. For example, the second you sign a contract at one company, you essentially terminate all other 9-to-5 job opportunities.


The moment you commit to go out with one group of friends on Friday night is the same moment you forfeit your options to do something (or anything) else. Likewise, once you commit to one woman, you are no longer free to pursue other dating options.


Be reluctant to commit prematurely. The less you commit, the more freedom and power you have.


Rule #2: Keep it Short n’ Sweet

I cannot think of another character in TV or in a movie that has this mastered quite like Don Draper does. He realizes that the less you say, the more people listen.


Don Drapers 7 Keys for Success


By keeping it short and sweet, you ensure your listener hears your entire message. Less is more, my friend.


Rule #3: Take Calculated Risks

Nobody hit a home run by laying down a bunt. The greatest success stories in history have one thing in common: they took risks. Don did exactly that when he ordered Layne Price to fire him — so that he could found his own firm — SDCP.


Don Draper's 7 Rules for Success


The risk paid off. Remember Wayne Gretzky’s words…


You miss one hundred percent of the shots you don’t take


Rule #4: Dress for the Part

Why shoot yourself in the foot — by dressing like a bum? Invest in your appearance. Ensure your clothes are tailored. Get a sharp looking haircut. Or better yet, get a hat like Don’s… 😉


Don Draper's 7 Rules for Success


You’ve heard the famous adage: you never get a second chance to make a first impression. This is popular because it’s true. And the first thing people see when they look at you is your attire.


It’s why you want to always dress for the part.


Rule #5: Master the Art of Storytelling

If you study marketing or influence, you know that the best persuaders disguise their appeals in stories. Storytelling is the most primitive form of communication known to mankind. Our brains are hardwired to listen to stories until their conclusion.


If you want people to pay attention to you, buy from you, and take action upon your ideas, learn to storytell. Master the art of conjuring plot lines — with conflicts that need resolution.


And as the following quote dictates, remember that no story is complete without encapsulating human emotion.



Add jealousy, fear, excitement, and love to your stories and people will become captivated.


Rule #6: Play Opposing Sides Against Each Other

The enemy of my enemy is my friend. This is an ancient proverb. It accurately suggests that two opposing parties should work together to defeat their common enemy.


Don Draper's 7 Rules for Success


Don Draper masterfully used this principle in Mad Men when he made his pitch regarding Lucky Strike. You can see this video for the live example.


In your life, consider when you can join forces to team up upon a common foe. Or, consider how you can plot your enemies against each other. As they focus on tearing one another down, you’ll be free to focus on your mission — unimpeded.


Rule #7: Be Willing to Try Something New

The last scene of the show depicted Don Draper meditating an a cliff overlooking the beautiful California coastline.


Don Draper's 7 Rules for Success


This scene showed Don acting in complete opposition to his former self. For the first 6+ seasons, Don embodied the stone cold New York business man. He drank, smoke, manipulated when necessary, and regularly found himself in multiple sexual relationships.


Throughout the show, Don was always able to try something new in his profession as a creative director. However, Don showed he was able to apply this principle to his personal life, too.


In the last ever episode of Mad Men, Don found himself meditating amongst California hippies — the peace and love type. This was never something Don did before this episode. But clearly, Don recognized he needed to change his personal life — and try something new.



Don Draper's 7 Rules for Success


To reach your goals, you will have to pivot and try something new. Just because a method got you this far doesn’t mean it’ll help you get to the next level.


Be like water. Adaptable and fluid. This is how you’ll achieve success.


Be like Water



Read more: Start Saying NO: The Power of Non-Commitment (feat. Don Draper)


To your peak,

Jason Rogers


How to 2X Your Confidence in 5 Days


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